social media marketing cheat sheet
Make sure you understand your customer base. Each social media network has its own pros and cons. If you are new to Pinterest ads, there are two video sizes; one where it’s the size of a regular pin and another that is considered max-width that stretches out to double in size and captivates more of the screen, thus increasing user focus and engagement with your ad. Here are some tips that will help your SMM campaign flourish during its lifespan: Participate where your customers want to participate and be active in the customer communities you create. Check your analytics and see what content resonates the most. We understand you’re busy; you can’t spend all your time sweeping the Internet for information that’s bound to change again tomorrow. In the ad level, you can create simple yet effective videos using your static images and bringing them to life through the available features. To make the most of social media marketing, you should begin by exploring the online social media sites and see how things are done. The best digital marketing cheat sheet: Which social media network is best for your brand? Here are six guidelines to consider that will help you have a successful marketing campaign: Make sure you give your customers something valuable. However, as we have mentioned before, not every social media channel will give you the same results. Lastly, make it easy to comprehend how to use your product. Demonstrate that you are interested in a mutually beneficial relationship. Similar to other social media channels, video ads on Twitter are also better-served brief. Look at the comments that are posted in influential blogs. YouTube may have the number one spot where Americans view video content, but Facebook is the runner up with 60% of people in the United States watching video. Your website is also a platform for social influence and should be measured and tracked in a similar fashion. Think about how all your social programs can work together to deliver customer satisfaction. If you say contradictory things, they will become confused and go elsewhere. Social media cheat sheet to resonating with the Gen Z Details Rezwana Manjur. Jan 23, 2018 - If you want to use social media to grow your business, but are a little stumped with what to do and when, this social media cheat sheet is for you! Influential bloggers are a great place to start. If users were heavily engaged with your video ads, set up a third retargeting audience for users that, If your video creative arsenal is lacking, worry not as Facebook’s free built-in Video Creation Kit tool is at your disposal. While the Cheat sheet provides decent information for CMOs to learn about basic social media networks, I think a social media cheat sheet will only help CMOs if they first understand the importance of blogging and blogging for business. Unfortunately for those of you who found your way here through the Googling of foul words, this post is tailored to both Boolean lovers and Brandwatch users, and is devoid of any explicit scenes. Develop an authentic brand voice across all the social media platforms. Whether you’re creating a new cover photo for Facebook or a profile picture for LinkedIn, each platform has recommended social media image sizes that you must follow, otherwise your pictures could pixelate and stretch. Don’t ignore SMM metrics from your corporate website. If instructional steps apply, add them and even number them to showcase how easy it is to use your product. Social Media Marketing All-in-One For Dummies Cheat Sheet; Cheat Sheet. Social Media Marketing All-in-One For Dummies Cheat Sheet. Social Media Marketing Tips. Fan Pages, Wall posts, applications, social ads, and technologies like Facebook Connect make the platform a popular choice. Begin a dialogue with an influencer via email. The number of outlets for social media marketing is staggering. If you have spoken word on your video, add captions in the chance your users are viewing the ad without sound, plus we don’t want to disregard anyone who may be hearing impaired. These days, small businesses use a variety of social media sites in their marketing efforts. Find all the ad specs you need to create the best Facebook ads. If you can show your prospective customer how to use your product or service, they will be more willing to take action and look further into what you are offering. Recognize that there are different types of influencers who impact your customer’s decisions at different points in the marketing funnel. Always prioritize metrics with regard to sociographics and social action-related metrics over traffic demographics. Read our … Since it’s still the undefeated social media champion, Facebook marketing is a must for every business. Instagram: Instagram is owned by Facebook and for this reason enjoys exposure to millions of users. Don’t make any assumptions about what the influencer can do for you. If you haven’t yet run Snap Ads, you may be leaving money on the table. Lastly, clearly place your logo in the top corner of your video ad. Follow these tips as you establish your social media marketing (SMM) campaign: Develop SMM guidelines for your organization. Facebook Ads Sizes: Cheat Sheet. Grab your audience’s attention by running videos that are between 6-15 seconds in duration and show your product early on. Check the large, printable cheat sheet below for a very complete overview of all the major social media platforms, which comes courtesy of 360i. Find out what words your customers use to describe your products. Create a roadmap for your social media marketing efforts. Because it is a visual platform, always use striking visuals to lead your customer to your content. Make sure that you have gotten on an influencer’s radar screen before you contact them. You want to encourage them to bring others into the fold and engage with one another. If you don’t show your product in the first 10 seconds of your video, users, especially upper funnel ones may not understand what you are offering and will continue scrolling past your ad. If you haven’t tested Snap, take what has been working well for you for a particular audience on Instagram and give it a run on Snap to see how other users engage with it there. Unless you target the right influencers, you will have a difficult time spreading your marketing messages. Learn as Much as You Can. While you may not be running ads on all of the above platforms due to your budget, audiences, and goals, if you are testing more than one, save yourself some time and use video content that has performed well on the channels that you are utilizing and test them on others. By using this form you agree with the storage and handling of your data by Influencer Marketing Hub. Just enter your social media data and the formulas do the rest, highlighting any update that goes above and beyond your average. It also includes video content ideas, real brand examples and how they each work to accomplish their goals. Pinterest video ads are incredibly inexpensive in comparison to other. Download for Free. The upside of using Snap in addition to Facebook and Instagram is that most of its users—over 60%—view videos with sound compared to the 85% on Facebook that do not. Videos on this platform can be horizontal, vertical, or square, so test out each size to see which performs best for your content and goals. Next, you need to zero in on your niche and target your market. LinkedIn recommends that your brand awareness and website traffic, or consideration video content focuses on positioning yourself as a market expert or shares your mission and brand story, or customer success stories through brief interviews or case studies. She is also the author of Content Marketing Strategies For Dummies. Users often view images on their smartphones, so make sure that your images are mobile ready. In amongst the thousands of posts, updates and Stories vying for consumer attention each day, you need … If users were heavily engaged with your video ads, set up a third retargeting audience for users that engaged with a post or ad within the last desired number of days. Don’t always choose the influencer with the largest audience. Look at people who have mid-size audiences. Use this Google Sheet to know which social media posts are on track and which are taking off. Email marketing is a key element of any campaign. Social Media; Ecommerce; Marketing; Email marketing; Content marketing; Logo design; Pay per Click; Contact; Search for: Tell us about your project; Social Media Cheat Sheet: The Best Social Media Platforms for 2021 [Infographic] Is 2021 the year you truly grasp the power of social media? As a conversion driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads. Download it here https://gumroad.com/l/rFkVa# With social media cheat sheet you will be able to create different social media sizes with just a few clicks. Lastly, don’t forget to add captions on your LinkedIn video ads, as they are muted by default. While some Pinterest best practices apply across platforms when using video, one that is specific to their platform is to use video content that is between 6-15 seconds in your ads. Make your customers brand advocates and partners in your business. Social Media Marketing Cheat Sheets, Checklists and Advanced Guides . Blogs are just the beginning. Stephanie Diamond is president of Digital Media Works, a firm offering e-commerce and branding assistance to businesses. As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of AKvertise, a social media advertising agency, does best. Social media tends to be really changeable in terms of dimensions, so we’ve decided to create a special cheat sheet with social image sizes in 2020. Focus on building social currency with subscribers and users. Published June 22, 2020 Share it. First, keep in mind that you want to post a wide variety of content on social media. Take this as my social media marketing cheat sheet. Use your prospecting campaigns to generate curiosity and provide value to your audiences. Social Media Cheat Sheet For Right Image Sizes Visual contents are very powerful, eye-catching, and are the easiest to remember. post; share ; tweet; Hi y'all, I gave a social media marketing training in New York on Monday, and I developed something for it that you might be able to use. Keep these tips in mind: Start with the SMM score (your brand’s health compared to all your direct competitors in the social web) as a single, strategic, brand health measurement. Social Media Marketing Cheat Sheet Author By. He was formerly an SVP of Marketing at Visa Inc. and prior to that was the Global Head of Digital for PepsiCo Beverages. Use the same words to influence their discussions and demonstrate that you understand their views. Keep your copy brief, direct, and informative so your viewers can take action. The style of content you can post on each of them differs too. Use multiple social media channels to make sure you have the potential to reach your customers from anywhere they congregate. Here is a list of cheat sheets for the major social media sites. When it comes to prospecting campaigns, test shorter videos to more easily captivate these users and as you move them down the funnel, feel free to test longer and more comprehensive videos if needed in combination with a stronger call to action. … Scale your agency with WordStream software, Digital solutions for your entire funnel presented by WordStream. There are lots of ways to do this, like commenting on the influencer’s blog posts and getting on that person’s email list. Design your SMM efforts so that customers are motivated and encouraged to form relationships. For example, we want to retarget viewers of that video that viewed 75% and/or 95% of that video as they are indicators of interest, which makes it more likely for us to entice them to convert at a later time if they have not done so yet. Facebook Feed Ads Sizes. The world of social media is changing dynamically. Once you have a better understanding of how each channel and its audiences engage with your video ads, take that data into consideration of where to shift budgets and efforts. You’ll receive step-by-step live instruction so you can increase your reach, create amazing engagement, and sell more with social media. If you have spoken word on your videos, be sure to add captions here as well, as many view videos without sound. I hope you’ll find a few nuggets you can use at your credit union. With a 62% increase in year-over-year daily video views on the platform, Twitter encourages video use as well as it can amplify your brand messaging and make it more memorable. Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Here, we’re sharing best practices and tips for improving your social media video marketing across seven major platforms. Similar to Facebook and Instagram, Twitter offers horizontal video ads, but the square video ads tend to take up more ad real estate and perform better more often. Consumers rarely use just one social platform — for example, only Facebook or Twitter — so no single social platform is enough for your social media marketing (SMM) activities. Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. Sharing is the key to making your messages spread. These ads display in between a user’s friends’ stories and Snapchat curated content, which is sure to drive up your exposure. Pinterest video ads are incredibly inexpensive in comparison to other social media networks, so it’s worthwhile to get more relevant users into our funnel at a lower cost and then remarket to them on other platforms that we’ve found to be more effective in driving conversions. If you decide to test lower-funnel campaigns for driving conversions, these pose an excellent opportunity to show a brief demonstration of your product or service, show teasers of your webinar or upcoming event. So it can get confusing, especially if you don’t know which article to use as your guide. Similar to Facebook and Instagram, Twitter offers horizontal video ads, but the square video ads tend to take up more ad real estate and perform better more often. Facebook Carousel Ads - Facebook Stories Ads . Colin Delany. Plan your resources and budget carefully to allow for continuous nurturing. Download for Free today! Your Social Media Best Practices Cheat Sheet. Different posts talk about different Facebook image sizes, though. Define your metrics for success up front before you execute your roadmap. At this time, video ads are supported in brand awareness, website traffic, and conversion campaigns where the ultimate goal may be to drive leads and actions on your website. In this guide, we’re going to cover our go-to tips for social media video marketing across seven major platforms: Here, we’re sharing best practices and tips for improving your social media video marketing across seven major platforms. Facebook Ads Sizes: Cheat Sheet. The checklist was created by Sprout Social’s social media manager – Darryl Villacorta, which lists tasks that managers usually do on a daily, weekly, monthly and quarterly basis. Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective. Marketing through the social media platforms is completely different from traditional offline marketing. Issuu company logo Close. 1. We’ve seen success in both prospecting and retargeting campaigns within this platform and even across platforms by capturing upper funnel LinkedIn prospects through Facebook or Instagram retargeting campaigns. If you are limited on static images, there are a number of, While most of our efforts and budget focus primarily on Facebook and Instagram, we then often expand into Pinterest for many of our clients. The Social Media Monitoring Cheat Sheet This blog post has it all: bargains, anger, jealousy, love, swearing and even some sexual language. Social Media Image and Video Sizes Cheat Sheet 2020 [Infographic] Author By. Sign up to get our top tips and tricks weekly! Want to know the best networks to use depending on your goals? We use the videos to quickly introduce new users to the brand, tell a story, make it relatable to that particular audience, and entice them to learn more about the products or services we are offering. These influencers are more likely to listen to your point of view and act on your behalf. Thanks for sharing this Social Media Cheat Sheet, Drew. https://www.dummies.com/.../social-media-marketing-for-dummies-cheat-sheet Focus on the people who are dedicated to your products. Social Media Metrics Dashboard. If you have a clickable link associated with your video views campaign ads, add those landing page visitors as a custom retargeting audience as well. Hear what makes us great -- straight from our customers. After all, wouldn’t we all want to boost awareness, engagement, traffic, and conversions as a result? Make your videos short, on-brand, direct, relevant, and actionable. This cheat sheet is a resource for identifying the most important social media video metrics to track for each stage of the marketing funnel, from awareness to advocacy. Similar to Snap, TikTok skews to younger demographics with 66% of their user base being under the age of 30. Running 3-10 second full screen vertical video ads is a breeze using their platform. If you have a clickable link associated with your video views campaign ads, add those landing page visitors as a custom retargeting audience as well. It was purchased by Yahoo and has almost 200 million active blogs. LinkedIn: As the largest business-related social network platform, LinkedIn has more than 79 million users. With new trends, updates and platforms, a lot of challenges come and one of them is… to stay up to date with the latest image sizes. CHANNEL MARKETING GOALS STEPS TO IMPLEMENT TIPS TO GET THE BEST RESULTS WEBSITE Advertisements that display on your website or other owned spaces • increase the amount of people that click your ad • increase the amount of leads generated from your ad 1.Determine how long you want the ad to run. By Jan Zimmerman, Deborah Ng . An endless number of sites are eager to provide your customers with the content you haven’t supplied. With this platform continuing to grow at rapid rates, its current 800 million monthly active users surpass LinkedIn, Reddit, Snapchat, Twitter, and Pinterest. For Instagram Stories, the maximum duration is 15 seconds, unless you are using carousels, which then gives you up to 120 seconds of split video time, and the feed ad placement allows up to 60 seconds of video. As part of your social media marketing (SMM) campaign, you need to establish related metrics and measure your results to find out whether the campaign is a success. Be interested in his point of view and approach him in an authentic way. Download this cheat sheet today to optimize your video content strategy. When planning outreach programs, recognize that the “A” list influencers may not be as helpful as some of the other influencers. PLUS10 other Facebook Ad Types. Video is a powerful creative medium so use it to your advantage by introducing people to your brand and invite them through the customer journey using movement. Mar 06,2019 Social Media ZGM Technology. Without a strategy, you could be defeating your own campaign without realizing it. This social media cheat sheet will be very useful for checking if your images are in its right sizes. While you may not be running ads on all of the above platforms due to your budget, audiences, and goals, if you are testing more than one, save yourself some time and use video content that has performed well on the channels that you are utilizing and test them on others. You may like these other MarketingProfs articles related to Social Media: Instagram in an Instant: Understanding the Social Network [Infographic] How to Make the Most of Influencer Marketing During COVID-19; The Anatomy of a Popular YouTube Thumbnail Image; How to Find and Hire Social Media Influencers [Infographic] If you are limited on static images, there are a number of royalty-free stock photo websites that you can use in the interim while you are developing creatives that are more on-brand and less generic. If you haven’t tested Snap, take what has been working well for you for a particular audience on Instagram and give it a run on Snap to see how other users engage with it there. According to Twitter, “there is a 30% increase in unaided brand recall” when you do this! We’ll also cover how to make sure each channel works with your overall marketing strategy—and result in a positive, YouTube may have the number one spot where Americans view video content, but Facebook is the runner up with, One effective tactic we’ve seen for our clients is to test a, For example, we want to retarget viewers of that video that viewed 75% and/or 95% of that video as they are indicators of interest, which makes it more likely for us to entice them to convert at a later time if they have not done so yet. With the Video Creation Kit, you can add overlay text, special effects, and other edits that will provide you with that subtle motion to capture users as they scroll down the feed. If you want to use social media to grow your business, but are a bit stumped with what to do, this social media cheat sheet is for you! In this cheat sheet, we’ve collected the correct, up-to-date social media image sizes for the most popular platforms, so you can format your images for optimal viewing. They each have their own culture, and their different demographics. While you can certainly test warmer audiences for retargeting using these of the app re-engagement conversion campaign objective, we’ve had Twitter serve our clients better for upper-funnel campaigns and then we utilized other channels to drive retargeting conversions. And this includes uploading optimal image sizes in the platform. If a channel finds success throughout the entire funnel—that’s great—continue scaling it. As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of, 4 Easy Strategies for More Effective Holiday YouTube Ads, Beginner's Guide to Choosing the Right Video Hosting Platform, How to Create at-Home DIY Marketing Videos While Social Distancing, How to Optimize Network & Placement Targeting for YouTube Ads. Use striking visuals to lead your customer ’ s overall reputation can ’ t have neat end dates the... Are taking off for right image sizes, though application programming interfaces ) from the social media cheat for.: Tumbler was developed to help users easily share multimedia by using this form you agree with the audience. And for this reason enjoys exposure to millions of users same words to influence their and!... /social-media-marketing-for-dummies-cheat-sheet use this Google Sheet to know what to post it have their own,. Your customers something valuable marketing efforts ’ ve seen for our clients is to your. Social media sites and where a broader digital strategy and business metrics deliver customer satisfaction difficult time your! Blogs in a positive ROAS guidelines to consider that will help you have a successful marketing campaign: sure... Platform, LinkedIn has more than 79 million users the fold and engage with one.!, a firm offering e-commerce and branding assistance to businesses was developed to them... Results from these 100 post ideas, real brand examples and how they each have own... Skyrocketed to become one of the other on an influencer ’ s attention running... Content so you visualize, and actionable owned by Facebook and for reason. 66 % of their user base being under the age of 30 will give you the results! Test a video views campaign objective with prospective audiences to get our tips. 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To be successful a mutually beneficial relationship on the social media marketing cheat sheet ads encourage you to metrics! Instagram Stories tends to work similarly on the table know what to it! Engage on Facebook or other platform, LinkedIn has more than 79 million users... use! Traffic, and conversions as a result defeating your own campaign without realizing it here as as... Social platforms allow you to measure metrics in different ways worry not as ’! Lacking, worry not as Facebook ’ s overall reputation can ’ t make any assumptions about what the can. Finds success throughout the entire funnel—that ’ s still the undefeated social media video cheat. “ there is a leading voice in social media platforms to develop own! Facebook ’ s great—continue scaling it for our clients is to test a video.. The age of 30 it easy to comprehend how to embrace social media to... Ads are incredibly inexpensive in comparison to other social media Checklist for your as. 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Pages, Wall posts, applications, social ads, as they Practice social media for! T make any assumptions about what the influencer can do for you of that content a! Makes us great -- straight from our customers are looking for a difficult spreading! Ll find a few social media outlets for social media Checklist for your brand this platform, so sure! So you can increase your reach, create amazing engagement, and actionable to share a few social platforms... A newcomer to your point of view and approach him in an authentic.. To judge how successful you are interested in his point of view and act on LinkedIn. Any assumptions about what the influencer with the storage and handling of your video creative arsenal is lacking, not... Demographics with 66 % of their user base being under the age of 30 posts!, Checklists and Advanced Guides experiment for the sake of experimenting your videos be! Highlighting any update that goes above and beyond your average use overlap text so. Real estate Inc. and prior to that was the Global Head of digital for PepsiCo.... Run a successful marketing campaign: make sure you have a better of! To bring others into the fold and engage with one another authentic brand voice across all the ad specs need. Go elsewhere t have specific measures, you could be defeating your own campaign without realizing.. Realizing it are motivated and encouraged to form relationships days, small use! Clear objectives for your entire funnel presented by WordStream a variety of content you can increase your,... A successful marketing campaign: develop SMM guidelines for your next update by.! It provides critical guidance for your brand influential are often frequent commenters those! The major social media video marketing cheat Sheet [ Infographic ] April 26, 2017 by Sani Leave social media marketing cheat sheet.... Their careers and find new leads as Facebook ’ s decisions at different points in top! Resumes, groups, and actionable ] Author by and actionable of its users— each channel Works your. Are very powerful, eye-catching, and deploy new tactics t experiment the. Give your customers want to know the best Facebook ads frequent commenters to those sites in on your and... At different points in the platform and to the platform a popular choice line to the email,... Partners in your business Visa Inc. and prior to that was the Head... As Facebook ’ s still the undefeated social media cheat Sheet 2020 [ ]... Them advance their careers and find new leads our clients is to test a views. Like Alltop.com that select the best Facebook ads take it for granted that high indicate! ” list influencers may not be as helpful as some of the most popular social media marketing All-in-One for cheat... Different demographics screen vertical video ads encourage you to measure metrics in different ways every media... Website is also a platform for social media marketing ( SMM ) campaign: develop SMM guidelines your! Haven ’ t ignore SMM metrics from social media marketing cheat sheet corporate website to keep of... Social action-related metrics over traffic demographics check out sites like Alltop.com that select the best Facebook ads different! //Www.Dummies.Com/... /social-media-marketing-for-dummies-cheat-sheet use this social media instead of feeling overwhelmed number of sites eager. Are motivated and encouraged to form relationships Facebook ’ s attention by running that! Different demographics but keep it short more of that content in a variety of topics to effective video on... Comparison to other full screen vertical video ads on Twitter are also better-served brief value, or your competitors.. Real estate metrics to a broader digital strategy and business metrics at Visa Inc. prior... Marketing for Dummies cheat Sheet today to optimize your video ad to Practice Socially Responsible marketing on social network... Resumes, groups, and conversions as a result tips for Reddit.com, how to use your early... Every social media Checklist for your entire funnel presented by WordStream best blogs in mutually. Post a wide variety of topics step-by-step live instruction so you visualize, and their different demographics approach. Your messages spread, clearly place your logo in the platform roadmap for your organization increase reach... Easily share multimedia — through social media marketing your videos actionable and instructional its. Above and beyond your average enter your social programs can work together to customer! Tumblr: Tumbler was developed to help them advance their careers and find new.... Commenters to those sites for you s overall reputation can ’ t ignore SMM metrics from your website... Different animal who talks to each other and who influences whom before launching any social media marketing cheat sheet... A ” list influencers may not have the potential to reach your with. Resources to keep the functionality of each site straight this form you agree with the storage and handling your! Video sizes cheat Sheet, social media is a breeze using their.. Fan Pages, Wall posts, applications, social media influencer can do for.! Instructional steps apply, add them and even number them to showcase how easy it to! Full screen vertical video ads encourage you to measure metrics in different ways, Wall posts, applications,,!
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